INSIGHT ON STRATEGY
Insights are brief articles published by 2by2 specifically with the purpose of freely sharing perspectives regarding the functional area of strategy and / or to fuel discussion on topics with relevance to the business community.
Insight on strategy – a summary
2by2 publishes Insights on Strategy to help companies improve their ability to create value through strategy by better understanding what strategy actually is, by learning how to spot the difference between a good strategy and
The history of strategy
Strategy is not a new phenomenon; it has been around for some time and will likely remain a key concern for business executives as long as competitive markets exist. In this Insight on Strategy, we
Consider gross margin of product/service before changing its price
The dynamics of pricing is extremely important to understand, before you start raising or lowering the price of your product or service. Pricing is a powerful tool, perhaps the most powerful tool that will have
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