Filip Lesniewski is joining the 2by2-team as of October. Filip most recently comes from Hennes & Mauritz, the Swedish multi-national retail-clothing company, where he has been based both in London and in Stockholm. Filip will join as a consultant and will bring wealth of experiences related to retailing; financial control and modeling as well as
It is commonly known that research and development (R&D) is of outmost important for many companies in several different industries, such as high-tech, telecom, healthcare etc. For companies in such industries the ability to excel in R&D may have a direct impact on the company’s competitive position in the market and consequently also have a
Many companies strive hard to grow their top-line; it is an aspiration that is commonly shared cross the business community – with little exception. Key question is of course how that is effectively done. 2by2 is frequently engaged as an advisor to companies that have the aspiration to achieve top-line growth. Throughout all of these
2by2 is engaged in an exiting project called bumblewing. bumblewing offers the marketer a unique way to use social media and drive buzz. With unmatched reach, live data streams and powerful analytic capabilities, bumblewing will change the way marketers work with social media. bumblewing offers the blogger a whole new way to capitalize day-to-day work
2by2 follows the evolution of social media closely. Social media can be an extremely powerful tool that has the potential to substantially boost your success, if correctly leveraged. But it is also a tool that quickly can destroy your brand if less effectively used. In many of the strategy cases we are engaged in, social media
Many people believe that one of the key challenges with strategy is actually figuring out the right way to develop it. The approach and process that you choose will more than likely have an impact on the end result. Consequently, at 2by2 we pay close attention not only to the end result, but also the
Jonas Tulldahl has recently been engaged as one of the speakers of Talarforum. Mr Tulldahl adds to the existing network of speakers at Talarforum specifically with his presentations around Strategy, Competitive advantage and Business Planning. About Talarforum Talarforum represents leading speakers covering many different topics and is currently present in Sweden, Norway, Finland, Denmark,
2by2 wishes you all a Merry Christmas and a Happy New Year. This year we have decided to make a donation to the Swedish Cancer Society!
2by2 is truly committed to helping company’s realize value through strategy. In order to further deepen our understanding of the functional area of strategy we are now launching a strategy survey. The survey aims to build a factbase around the perception of strategy in general and specifically how it is being leveraged in the business
Definition of strategy is ambiguous; ask ten people to independently define strategy and you will more than likely get ten different answers. Some of the answers you might get: Strategy is … “making choices”, “a series of actions”, “determining your goals”, “pointing the direction” etc. The vague definition of business strategy and the multitude of
